iClick Overview
Premium software development company founded in 2015.
Operating across New Zealand, Australia, and Sri Lanka.

by Macro Momentum

Business Overview
Global Reach
New Zealand-based with Australasian presence. Operating globally since 2015.
Premium Services
Specialising in bespoke software, mobile apps, and web development.
Expert Solutions
Leading provider of software integration services.
Company Profile
Founded 2015
Established in Christchurch, New Zealand with global vision.
Global Team
Employees across multiple international locations.
Proven Success
Projects powering users worldwide.
Strategic Structure
Leadership in NZ/Australia, development team in Sri Lanka.
Target Client Persona
Company Size
Medium enterprises (10-250 employees)
Decision Makers
CTOs, IT Directors, Business Owners
Revenue Range
Organisations with $1M-50M annual revenue
Technology Needs
Businesses with outdated infrastructure seeking transformation
Target Audience Persona
EMILY
The Ambitious Hospitality Owner
Wants to boost bookings and simplify operations with modern digital tools.
RAJ
The Growth-Minded Retail Director
Seeks to unify digital and physical retail with scalable tch and clean UX.
LISA
The Time-Poor Consultant
Needs a trusted team to rebuild her digital presence and assets.
Unique Value Proposition
Long-Term Partnerships
Driving continuous improvement
Global Team, Local Leadership
Best of both worlds
Future-Proof Solutions
Adaptable technology that grows with you
End-to-End Service
From strategy through implementation
Fulfillment Capabilities
Development
Web, mobile and custom software solutions
Integration
Connecting with existing technology ecosystems
Implementation
Support, training and systems deployment
Maintenance
Ongoing technical support and improvements
Audience & Positioning
Target Sectors
Retail, hospitality, and professional services
Competitive Advantage
Comprehensive service offerings (60+)
Market Position
High-quality, Bespoke projects
Ideal Customer Profile
Retail
Multi-location retailers needing inventory and POS solutions.
  • Seeking operational efficiency
  • Cyber security
Hospitality
Hotels and restaurants requiring booking systems.
  • Upgrading legacy systems
  • Focus on customer experience
Professional Services
Law firms, accounting practices, and consultancies.
  • Technology readiness
  • Long-term partnership focus
Client Demographics & Psychographics
Client Pain Points & Goals: Emotional
Frustration
Outdated, inefficient technology systems causing daily problems.
Anxiety
Fear of falling behind competitors technologically.
Uncertainty
Concern about disruption during implementation.
Seeking Reassurance
Need for trusted partner rather than transactional vendor.
Strategic Approach
Brand Strategy
Trusted Partnership Positioning
Positioning iClick as the reliable digital partner for growth-oriented SMBs seeking technology transformation.
Clear & Confident Messaging
Focusing on clarity, confidence, and actionable transformation that addresses client anxieties and frustrations.
Professional Voice
Communicating with a supportive, innovative tone that reinforces expertise without overwhelming technical jargon.
Marketing Strategy
Lead Generation
Strategic funnels with compelling entry offers, value-driven lead magnets, and targeted retargeting campaigns.
Platform Mix
Meta for visual storytelling, LinkedIn for B2B authority building, and Google Ads for capturing high-intent prospects.
Performance Tracking
Monitoring lead volume, cost per lead, conversion rates, and client retention as key success indicators.
Content Marketing Strategy
1
Social Media Calendar
90-day pre-planned content for Meta & LinkedIn targeting growth-oriented SMBs with visual CTAs and persona-specific graphics.
2
Organic SEO Content
10 strategic blog topics on digital transformation and industry-specific growth, each promoted with 3-4 targeted social posts.
3
Integrated Distribution
Synchronized publication calendar aligning blog releases with funnel campaigns and email sequences for maximum impact.
Key post types: case studies, tips, testimonials
Story-based carousels for engagement
Product & Service Expansion
Expanding our offerings to help clients scale their digital presence with flexible, high-impact solutions.
AI Agents & Chatbots
Intelligent customer service solutions that engage visitors 24/7, qualifying leads while your team focuses on high-value activities.
Website Performance Sprints
Targeted optimization packages that dramatically improve loading speed, mobile experience, and conversion rates within 2-3 weeks.
Automation Audits
Systematic review of business processes to identify workflow bottlenecks and implement time-saving digital solutions.
Content Repurposing Kits
Transform existing content into multiple formats across channels, maximizing ROI on content investments for time-constrained teams.
Local SEO Accelerator
Boost regional visibility for NZ/AUS businesses with location-specific optimization that drives foot traffic and local inquiries.
Strategic retargeting of existing clients with scalable enhancements designed for businesses seeking quality-focused technology partnerships.
Lead Generation Funnels
Awareness
Capturing attention with targeted content that addresses industry pain points
Interest
Nurturing curiosity through educational resources and case studies
Consideration
Demonstrating value with comparative solutions and success metrics
Intent
Converting interest with consultations and personalized proposals
Purchase
Seamless onboarding process with clear implementation roadmaps
Retention
Ongoing relationship building through value-add touchpoints
High-Converting Lead Magnets
  • "Is Your Website Costing You Sales?" Interactive Assessment
  • "Digital Growth Blueprint" Strategic Guide
  • "What Should You Automate?" Discovery Quiz
Supported by our 6-part story-driven email nurture sequence that builds trust while demonstrating expertise through practical insights.
Paid Lead Generation Campaigns
Google Ads
Capturing high-intent searches with geo-targeted campaigns focusing on "Affordable SEO NZ" and industry-specific solutions.
  • Responsive search ads with location extensions
  • Hyper-local targeting for NZ/AUS businesses
LinkedIn Campaigns
Directly engaging decision-makers through professional targeting by job title and seniority.
  • Carousel case studies showcasing measurable results
  • Message ads offering "Growth Strategy Calls"
Meta Retargeting
Nurturing warm leads with social proof across Facebook/Instagram platforms.
  • Engaging video testimonials and "Client Wins"
  • Triggered by website visits and lead magnet downloads
All campaigns feature our proven Pain > Hope > Proof messaging framework with dynamic headlines customized to technology trends and client needs.
Survey & Quiz Lead Tools
Lead-generation survey and Quiz ideas tailored for iClick to use as engaging lead magnets. Each is designed to capture qualified interest, provide value, and initiate sales conversations for your digital services.
Website Audit Survey
Digital Readiness Assessment
Digital Strategy Personality Quiz
Website Health Scorecard
iClick Playbook
Content & Campaign Assets
  • 90-Day Strategic Social Media Calendar with Posting Schedule
  • 5 High-Converting Blog Topics Tailored to Your Industry
  • 5 Complete DONE-FOR-YOU Blogs with Matching Social Media Content
  • Automated Email Nurture Sequence for Lead Conversion
Market Analysis & Customer Insights
  • 3 Comprehensive Ideal Customer Persona Profiles
  • 5 Profitable Market Niche Recommendations
  • Custom Marketing Penetration Strategy for Your Business
Growth & Engagement Tools
  • 7 Revenue-Generating Marketing Innovations
  • LinkedIn & Meta Messaging Campaign Templates
  • 10 Advanced Re-Targeting Strategies for Warm Leads
  • 5 Lead-Generating Survey Frameworks
  • 5 Interactive Quiz Concepts for Audience Engagement
Scaling & Expansion
  • "JT Foxx-Style" Business Expansion Blueprint
  • 5 "Hormozi-Styled" Scaling Methodologies
Future Consideration
  • Automated Lead Generation-Leads sent to you on Autopilot
(available for purchase)